The region’s leading fashion brand, Max Fashion, has opened its first all-female store in Doha Mall, marking a major step towards women’s empowerment in the retail sector. The new 20,631 sq ft store will be staffed by 20 women from various nationalities across all roles, from management to customer service.

Max CEO Hani Weiss of Landmark Group said the store reflects Max Fashion’s commitment to creating spaces where women lead with confidence and creativity. The store showcases the brand’s latest collections across women’s wear, men’s wear, children’s wear and accessories.

The launch underscores Max Fashion’s mission to promote inclusion, diversity and female leadership across the GCC.