The 2025 Bright Side of Summer campaign has been launched at Doha Festival City. Bringing together fashion, family fun, fitness and food all under one roof, the campaign will be perfect for indoor fun during the summer.
Fashion & Beauty Pop-Up (until August 13, Centre Court):
A showcase of summer fashion, beauty and accessories, featuring brands such as H&M, Charlotte Tilbury and Tommy Hilfiger. There will also be a Photo Zone display in collaboration with Snow Dunes.
Igloo Dessert Pop-up (until August 13, near Debenhams):
A dessert station offering frozen treats from popular brands such as Pinkberry (July 3–17) and Baskin Robbins (July 17–24).
Family Day Giveaway with Visit Qatar (all July):
A social media competition giving families the chance to win all-day access to Angry Birds World and a MAX screen experience for four at VOX Cinemas.
10,000 Mall Steps Challenge (until August 31):
In partnership with QSFA and the Ministry of Sports and Youth, shoppers can track 10,000 steps using the QSFA app to win discount vouchers and weekly prizes.
Summer Breakfast Spots (Throughout the Campaign):
Early risers can enjoy seasonal breakfast menus at cafes like Karafirin, Angelina Paris and Mado before starting their mall walk.
The campaign aims to provide visitors of all ages with a place to have fun, shop in style and enjoy indoor summer fun. For updates and schedules, follow Doha Festival City on social media.
